Why We Do It

The I Love Ancestry team believes there is a need to deeply understand the struggle of all cultures and subcultures they are facing today within the dominant society. A need to bridge the gap with a message to inspire people to rise above adversity and assert their cultural identity with dignity and compassion.

How We Do It

We leverage cutting edge technology to facilitate and foster discussions, conversations, dialogues, discourses by providing a virtual platform (safe space) to educate the general public, learn about each other, share knowledge of different cultures, instill hope and vision for social change, and honor the irrevocable connections to our ancestors.

What We Do

We just happen to be a global issue advocacy campaign that explores identity, diversity, heritage, and culture, highlighting the experiences of black and brown people, including indigenous communities around the world.

Our Mission

I Love Ancestry exists to empower people to seek knowledge of ancestral heritage, preserve historical truth, contribute to the healing of communities affected by generational trauma, unite like-minded people, and build intergenerational relationships between community members and all our relations.

Our Vision

We support an inclusive vision of a world without all of its intersecting oppression where people embrace their own and each other’s roots, celebrate diversity, advocate for the survival of indigenous cultures, and live in complete harmony with our planet. We are all related.

How We Got Started

It all began when Adrian Heckstall who was living in Miami, FL at the time, started some genealogy research on his paternal family that originated in North Carolina. Through this amazing journey of self-discovery, Adrian Heckstall realized how much history matters, and how critical people need to connect with the story of their ancestors.

In October 2012, I Love Ancestry was born. I Love Ancestry came to life as a result of his own personal experience of being multiracial and from his father’s experience of racism in the US as he wanted to highlight the experiences of people of color and their struggle for freedom and self-determination.

Where We Are Now

We are currently working on the updated website of I Love Ancestry and collecting personal stories to publish while engaging our audience, which includes over 100,000 followers acquired through our website and social media networks.

We’re also working on the development of our podcast series and an ongoing web documentary film project to highlight the Afro-Indigenous experience in contemporary America.


I Love Ancestry in partnership with Mother Earth Sanctuary present ‘Pandemic Awareness Narrative Stream.’ An awareness campaign about Individual responsibilities to communal health, and communal responsibilities to planetary stability.

Year Founded


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Since you’re here…
4 ways you can help us grow stronger together

More people, like you, are reading and supporting the I Love Ancestry platform than ever before. And unlike many news/media organizations, we decided to keep our reporting open for all, and we are committed to keeping our website free of online advertisements.

I Love Ancestry will engage with the most critical issues of our time – from the escalating institutional racism to widespread inequality to the influence of history on our lives. At a time when factual information is a necessity, we believe in universal access to accurate historical facts and news reporting with integrity at its heart.

I Love Ancestry prides itself on setting our own agenda and voice our own opinions. This means we can give a voice to those rarely heard, explore where others disregard the systemic level of racism all-around American society, and rigorously challenge those in power.

We hope you will consider supporting us today. We need you to help us grow stronger together to keep delivering quality content that matters. Every contribution, however big or small, is so valuable. The choice is yours.

Become a supporter on PATREON

Become a Patron – The Patreon platform is a simple way for you to contribute on a monthly basis to the I Love Ancestry platform, our web documentary film project in the making, and our upcoming podcast series. Your donations will allow us to maintain our website, boost content for more visibility, and moderate our social media pages more effectively. Become a Patron* and join us on this journey of discovery as we provide exclusive experiences on Patreon to our subscribers, or “patrons.”

*We pay all our talents, podcasters, editors and filmmakers, which is impossible without Patrons like you!

One-time donation with PAYPAL

Make a one-time donation to us via PayPal.Me. Your contributions will assist us in maintaining our digital platform and allow us to increase the number of stories we publish for our audience. Donate

Paypal Payment OptionsPayPal accepts all major credit cards from Visa, Mastercard, American Express and Discover.

Purchase products from our Trading Post

Support our work by purchasing your favorite product merchandising from our online store .

Paypal Payment OptionsPayPal accepts all major credit cards from Visa, Mastercard, American Express and Discover.

Purchase "Poems From A Far Corner" eBook

Coming soon you will be able to contribute to our campaign by purchasing through our online store the eBook of a series of poems by Charles W. Heckstall, Jr. (1929 – 2000), an American author who was born in Portsmouth, VA.

Paypal Payment OptionsPayPal accepts all major credit cards from Visa, Mastercard, American Express and Discover.

Our impact on the community

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Get Involved. Get in Touch.

We’re always looking for new tech-savvy volunteers to join and contribute to our global issue advocacy campaign, especially if you are passionate about making a difference in your community.

Turtle Island

Call Us: (619) 534-2435

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